Allowing Your Consumer to Discover, Explore and then Purchase in a Swift and Speedy Fashion

Allowing Your Consumer to Discover, Explore and then Purchase in a Swift and Speedy Fashion

Between today’s fast paced lifestyle and the sea of similar products in most all markets, it is absolutely key to be able to bring your brand’s product to the attention of the consumer and take them through the checkout process as quickly and easily as possible.There are only small windows of time to attract a consumer to your product, and an even smaller window of time when they will be willing to go through with the checkout process. Due to this, it is very important to make the most of this precious time by offering the best possible user experience. Make it easy on your consumer, don’t lose their attention! Below I have outlined 4 key steps to allowing your customer to Discover, Explore and Purchase your product in a quick and seamless shopping experience to help drive your digital revenue stream. Discovering through social media: According to GlobalWebIndex, the average user spends nearly2hours on social mediasites each day, on both mobile and desktop platforms. This is a great place to catch the attention of potential consumers, free of cost. Here at ePaperFlip, we provide built in share capabilities so users can share full flipbooks on popular social media sites such as Facebook, Twitter, Google+ and many more with just the click of a button. Let all your friends, followers and subscribers know about your product and how they can benefit from it. Explore your product with quality images: Once a user has discovered your product it is vital that they are able to get a clear and concise idea of what your product offers. Including multiple, clear, high quality pictures that display any distinguishable features that your product is capable ofis crucial retaining the attention of viewers.The human brain processes pictures at an extremely higher rate of speed than text, in turn causing viewers to gravitate towards pictures. In addition, a short description of the product is important to inform the viewer but to not distract from the pictures. With our flipbook service users are able to view stunning high quality images, all while having the feel of flipping through a magazine. Purchase in a matter of clicks: Now that your customer is interested in your product and ready to purchase, it is important to make this next step as easy as possible. It is proven that the morehoops users haveto jump through when purchasing online, the higher the percentage of users that do not end up completing the purchase process. For example, our clients are able to integrate eCommerce directly into their virtual catalog. This allows users to see a product that they are interested in, add to cart, then continue shopping or be immediately taken through to the checkout process. This avoids the process of having to navigate from where the product was discovered, to where the product can be purchased, keeping the process as simple as possible for the customer. Get a better understanding of the customer: The last, but definitely not least, step to keep in mind when bringing your customers through the ordering process is to know what worked and did not work. Through the use of analytics you are able to see things like, what brought viewers to your page, what they clicked on and how much time they spent on different pages. You might notice something along the lines of users starting the ordering process but then not completing it. As mentioned early this can be solved by combing pages such as viewing, payment, and shipping into the least amount of pages as possible. All in all analytics allow you to understand your visitors’ behavior and better optimize your ordering process to make it as fluid as possible for your customers. By Jesse Lambiase Social Media/Digital Marketing


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