Engage With Your Readers: Top 3 Ways to Use a Pop-Up

Engage With Your Readers: Top 3 Ways to Use a Pop-Up

The truth is, pop-ups do work. When used well, they provide an opportunity to for viewers to easily subscribe to a company newsletter, catalogs or magazines and receive a free trial to a service, or find out about premium content. Of course, it all depends on your ability to use pop-ups well. But don’t fear – Keep reading to learn our top 3 ways to use a pop-up.

1. Introduce your digital edition

Immediately after your readers open your digital flipbook, an exciting pop-up appears to welcome them to the digital edition. Engage your readers from the first moment, through an informative and simple welcome pop-up. Additionally, you have the chance to orient your readers on the content they will be viewing.

2. Promote a new product or service 

We all love feeling special, and what makes someone feel more special than receiving a discount to their favorite product? If you don’t want to let your customers miss out on an upcoming offer within your next digital catalog, pop-ups are the perfect tool to spread the word. 

3. Increase your mailing list

You may be wondering why you need a mailing list. Put simply, email lists are a guaranteed way to reach your readers. This is because, unlike social media sites, emails will remain in the viewer’s inbox until they are opened, where as social media posts can be easily left unseen when they fall too far back in their feed. Even better, combine the offer to subscribe to the mailing list with a coupon toincentivizeviewers to subscribe.  Some customers may feel hesitant giving away their email address; Therefore, including a short sentence explaining your privacy policy and stating that their email address will be kept confidential can go a long way.

There is evidence that this pop-up approach works. According toDarren Rowse, a photography blogger, the number of subscribers on his blog each day increased from 40 to 400 simply by adding a pop-up. Similarly, Nikki McGonigal, a craft blogger, reports that after introducing a lightbox pop-up, his subscription rate increased from 0.4% to 5.5%. This means 1375% more subscribers – So why not use a pop-up?   

A few final tips:

Of course, it is not the pop-up itself that does the trick; The content of the pop-up truly determines how effective your pop-up will be. Here is some advice to make your pop-up the best it can be.

  • Keep it simple: Readers want to get to your content as soon as possible, so make your pop-up include just a short and direct message
  • Strategize: Before publishing your pop-up on your digital edition, make sure to test your pop-up on different devices to make sure the content is clearly viewable on each one
  • Prioritize their time: When asking viewers to sign up for a newsletter, remember that they don’t want to spend an unnecessary amount of time typing in their contact information. Ask for only their email – not their name, address, phone number, etc.
  • Enhanceyour pop-up content by creating a call to action that is relevant to your target consumers

No matter what you hope to achieve, you can accomplish your business goals using pop-ups.  Check out DCatalog’s new pop-up feature!

By: Amira Garewal – Content Writer


  1. BASHAR_ATIYAT March 20, 2018 at 2:28 am- Reply

    You have made some really good points there. I checked on the internet for additional information about the issue and found most individuals will go along with your views on this

  2. ShaneW1919 March 20, 2018 at 11:06 am- Reply

    I do accept as true with all the ideas you’ve offered to your post. They’re really convincing and will certainly work. Still, the posts are very brief for beginners. Could you please lengthen them a bit from next time? Thank you for the post.

  3. tracy86miller March 20, 2018 at 12:44 pm- Reply

    It is the best time to make some plans for the future
    and it is time to be happy. I have read this post
    and if I could I wish to suggest you few interesting things
    or tips. Perhaps you could write next articles referring to this article.
    I want to read even more things about it!

  4. RockknRollBob March 20, 2018 at 4:04 pm- Reply

    Way cool! Some extremely valid points! I appreciate you penning
    this article plus the rest of the website is really good.

  5. daisy304 March 21, 2018 at 12:14 pm- Reply

    Hey just wanted to give you a quick heads up. The words in your
    article seem to be running off the screen in Ie.
    I’m not sure if this is a format issue or something to do with
    browser compatibility but I figured I’d post to let you know.
    The design and style look great though! Hope you get the issue resolved soon.

  6. Kathleen3200 March 29, 2018 at 9:35 am- Reply

    I will right away grab your rss feed as I can’t in finding your
    e-mail subscription link or e-newsletter service.
    Do you’ve any? Kindly permit me understand in order that I may just subscribe.


  7. LauraBelz April 2, 2018 at 11:47 am- Reply

    Pretty nice post. I simply stumbled upon your weblog and wished to mention that I’ve really loved surfing around your blog posts. In any case I will be subscribing to your feed and I’m hoping you write again very soon!

  8. peterawilson April 3, 2018 at 2:37 pm- Reply

    It’s perfect time to make a few plans for the longer term and it’s time to be
    happy. I have read this post and if I may just I desire to counsel
    you some attention-grabbing things or tips. Perhaps
    you can write subsequent articles regarding this article.
    I desire to read more things approximately it!

Leave A Comment

Avada WordPress DeveloperAvada Divi X Theme WordPress CustomizationNiamul Islam