How to be an Effective Digital Marketer in 2016

How to be an Effective Digital Marketer in 2016

2016 Taking time to look at the past is a great way to map out your new marketing plans for 2016. Last year, we saw a jaw dropping increases of online shopping, social media engagement, and mobile activity. These recent findings highlight the importance of including a digital marketing plan into your New Year Strategy. Just how effective will a digital marketing plan be for your business in 2016? Just take a look at these very persuading digital statistics from last quarter, reflecting astounding numbers of active internet users. The Global Digital Statshot Special Report announced, active internet users now total 3.175 Billion worldwide! This means that nearly half of the world’s population frequently engages on online activities. This number is expected to continue to increase. In 2015 alone, social media users have risen by 176 Million! You may be asking yourself, how can I go about implementing my own digital marketing plan? We have outlined 6 of the top trends to embrace for 2016. Storytelling Telling your customers a story can be more effective than any other direct selling method. We all remember every detail of our favorite childhood stories, and the captivating introduction of “Once Upon A Time”. Don’t you wish you could draw in your customers, within seconds, after reading one line of introduction? Storytelling is a great marketing strategy to grab your customer’s attention instantly. Over the past year, storytelling has seen a 145% rise, with over 142 thousand mentions online. Your business can embrace this fun and effective marketing strategy by making your consumers a main character in your story, adding personal experiences, and asking open ended questions. If we have learned anything from the past, it would be wise to take advantage of this trend! Video Growth As attention spans are dwindling, the opportunity to grab your consumer’s attention is shortening. In 2015 the average attention span was recorded as only 8.25 seconds. Which has significantly dropped from 12 seconds in 2000. Marketers today, only have about 4 seconds to grab their customer’s attention, before they change websites. The video segment has seen growth, this past year, due to the ability to capture the audience’s attention quickly, and relay lager amounts of information in a short time frame. Video marketing is anticipated to take a huge increase these next few years. In 2017, its expected 74% of all internet traffic will be in video! Relationship Marketing & Personal Touch The popularity of the internet doesn’t leave much opportunity for personal relationships. However, marketers have found a way around the digital barrier to their customers, by adding human characteristic to their brand name. This has been seen with the popularity of using personal accounts to represent brand names on social media. Uploading a personal picture, instead of the brand logo, has seen much success. But, how effective is adding a personal touch? 56% consumers said they are more likely to shop when they have a good personalized experience! Content Marketing Content marketing has been the talk of marketing industry in 2015, and for good reason. By running an active blog companies generate 67% more leads on a monthly basis than those who don’t. However, there are still many gaps to be filled within content marketing over the next few years. It is important to remember a few tips when writing content in 2016, to keep your readers engaged. Brands should have a firm understanding of who their target audience is, and create content that their customers are interested in. The goal is to create content that will resonate with your audience, they will remember experiences over text. Marketers will find the most success with content that encourages their readers to think deeply and become inspired. This is trend from the past that we recommend for the future! Marketing Analytics To grow an effective marketing strategy, you have to know exactly what is, and what isn’t working for your brand. Marketing intelligence will increase over the next year, as marketers become smarter about when, and where, to post their content. After content is posted, the most effective action to take is measuring the engagement of your readers. This is now easier than ever, with the accessibility of built in analytics to most social media sites and software. In 2016, the expenditures spent on analytics are expected to rise by 60%! Micro-targeting Marketing to less, has never been more! With the abundance of social media groups and communities, your target audience can be found in one place. Customization and personalization will be a trend seen in 2016, to grab the attention of a small, yet effective group. Niche marketing works on all social media platforms, even Facebook, and is expected to see a huge increase in 2016! By: Heather Robinson, Social Media Content Writer


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