Google Analytics is a powerful analytic and reporting tool that can be integrated with your publication to provide insight into your visitors' behavior. Google Analytics integration is an easy process that should only take you a few minutes to complete. Featured included in Google Analytics are: Tracking the referral paths of your users, map your visitors' behavioral through your publication, Turn insights into action by tracking conversion events inside Google Analytics, Gain more insight into how any paid traffic you're sending to your publication is performing, Benchmark your publication’s performance against other websites in your industry or vertical, and much, much more! If you don't currently have a Google Analytics account, you can sign up for one here: http://www.google.com/analytics/#?modal_active=none
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