Mobile Commerce – Make it or Bust

Mobile Commerce – Make it or Bust

mCommerce-16x9 The fact that consumers are shifting from online shopping on desktops to mobile shopping is widely known by eCommerce companies. In fact, “…U.S. mobile retail revenues are expected to amount to 178.27 billion U.S. dollars [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][in 2018], up from 56.67 billion U.S. dollars in 2014.” However, the lack of adapting to these new mobile shopping trends is surprising, 1/3rd of the top 100 online retailers are still sending mobile customers to an PC site. And I know we have all been there, looking at a website that isn’t mobile friendly, trying to pinch your smartphone screen to see tiny words and hitting microscopic links only to hit the wrong one and have to go back and try your luck again. Here are the Facts – If you aren’t Mobile friendly, you’re out. Studies reflect the consumers’ demands for mobile sites, in fact a report released by Google that provided data showing that 36% of consumers feel like they’ve wasted their time visiting those sites, and 48% said when sites don’t work on their smartphones, it made them feel like the company doesn’t care about their business. Yikes. With customers having such strong feelings about mobile friendly websites, it’s surprising that all retailers haven’t made the shift to multi-platform sites. There are only advantages, with 67% of mobile users say they’re more likely to buy a site’s product or service when then they interact with a mobile friendly site, and 74% say that it’s more likely to return to that site. Consumers need companies to be more interactive on multiple platforms, asking for websites that are more easy to read, fast and interactive. And who doesn’t want that? When people shop on their phones and other digital devices, they are in a situation where they can’t sit down and look over a desktop site. Catering to these people offers a more well-rounded experience of a company and grows brand loyalty. Not all Mobile Sites are made Equally Now that we have all have experienced the hard to work, non-intuitive mobile website. It’s difficult to search for what you’re looking for and hard to navigate. As the mobile shopping trend only continue to grow, efficiency and ease to use is the next big issues for eCommerce retailers. The easier it is for customers to find what they’re looking for and then check out is what is going to put you over your competitors. Responsive Design – Make the Process Streamlined The natural evolution of mobile shopping is responsive design, simplifying the process and making a more streamline experience from browsing to checkout. The easier it is for them to buy will make visitors into customers. Efficiency is important, as our world becomes more hectic and consumers have more choices than ever to choose who to buy from. Combining content and commerce offers an alternative to the traditional advertisement, then making that commerce shoppable will bring your company on to a whole new level. By Eva Germer Marketing an Social Media Intern[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]


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